New National Sales Manager at Red Arrow!

October 2, 2023

New National Sales Manager at Red Arrow!

Danny Parker newly promoted as National Sales Manager

Red Arrow are extremely excited to announce that as of the 1st October 2023, our current Sales Manager Danny Parker will be taking up the role and responsibilities of National Sales Manager.

Danny has over 14 years’ experience in the lighting industry. In this time, he has gained knowledge and experience through his valuable development at Red Arrow from the internal sales team, progressing to supervisor and then onwards as internal manager before being promoted to his new role as National Sales Manager.

Given Danny’s extensive background knowledge of the industry along with his track record of strong leadership, he is well suited to lead the sales team. Within his new role, Danny will be overseeing sales activities on a national level, co-ordinating sales strategies and ensuring alignment with overall business objectives. These include increasing Red Arrow’s market share and to continue to develop the business into a major player in LED lighting as Wholesalers’ trusted lighting solutions provider. Danny acknowledges the challenges ahead as he leads the team in the fast-changing lighting industry where innovation, quality and a constantly evolving product range are key to success, something we are proud to display here at Red Arrow.

Graham Lewis, Sales Director at Red Arrow, said: “Danny’s appointment as National Sales Manager will strengthen the senior management team as we ready ourselves to further expand our market positioning and firmly establish Red Arrow as the trusted lighting partner of choice in the UK & Ireland.”

Starting his new role today, Monday 2nd October Danny said: “I am incredibly grateful to be given this opportunity and I plan to do everything in my power to make it a success. Significant changes have been made in the last four and half years and with the foundations that have been laid, I have no doubt that the future of Red Arrow is going to be a bright and successful one, one that I am truly excited to be a part of.

Get in touch

At Red Arrow we’re open 7am-7pm Monday-Friday* for all your LED lighting needs. We offer next day delivery on all orders placed before 6pm (UK mainland only).

We have a constantly evolving product range which you can check out here.

If you are an electrical wholesaler and would like to view pricing online & place online orders 24/7, you can set up your online access here.

Our sales team are always happy to help with any enquiry! Get in touch today on 0114 279 8999 or

*7am-5pm on Fridays.

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